One of the first steps to long healthy hair? A CLEAN SCALP. Cowashing can be damaging because of product build up on the hair and scalp. When you have buildup, there’s a barrier around your strand that can stop water and other moisturizers from penetrating the shaft. If you clo the holes of a water hose will the water flow? Of course not! Royal Roots Shampoo to the rescue! Cleanses all product build up. Sulfate free and infused with deep penetrating all natural ingredients. Leaves hair moisturized, not weighed down, and enhances your curl pattern. All of these benefits without stripping the hairs natural oils!